What we’re reading

Below are some books that in some way or other relate to “innovation”. No particular order, we like all of them.

This Might Get Me Fired

By Gregory Larkin.

Stories from the trenches of innovation. How to make innovation produce results, as opposed to just playing innovation theater.

Deep Work

By Cal Newport.

Forget open office floor plans. Try the Eudaimonia Machine instead. Cal Newport explains to you why this is a good idea.

Team Of Teams

By Stanley McChrystal, Tantum Collins, David Silverman, and Chris Fussell.

If the military can change from “hierarchical” to “decentralized”, then you should be able to as well. “Team Of Teams” shows you how it can be done.

Obviously Awesome

By April Dunford.

A marketing book written by an engineer. How could you not like this? A very methodical guide to positioning.

Inbound Marketing

By Brian Halligan and Dharmesh Shah.

How to make marketing enjoyable. Both for those who do it, as well as for those who consume it.

Range

By David Epstein.

Discover how analogical reasoning is crucial to creativity and innovation. Also, see where and why digging too deep may in fact sometimes hurt more than it helps. Particularly if you want to be, yes, let’s say it, disruptive.

Introduction To Deep Learning

By Eugene Charniak.

Machine learning plays a role across many innovations right now. “Introduction To Deep Learning” is more like a travel guide than a textbook, written by a machine learning grandmaster.

The Martian

By Andy Weir.

Great fiction about how to innovate yourself out of a very deep hole. Jules Verne, brought to the 21st century.


— Article cover image by Jessica Ruscello on Unsplash

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